FORESIGHT IN ACTION, CREATING YOUR FUTURE SUCCESS
What sets Actinium apart is our innovative fractional services model, offering fractional sales, business development, and marketing strategies. This model ensures rapid and significant transformation, allowing your business to scale efficiently without the traditional constraints of resources or manpower. We don't just consult; we invest, aligning our success with yours to foster long-term growth and generational wealth.
OUR UNIQUE APPROACH
WHERE TRANSFORMATION MEETS ACTION
Unlike traditional consulting firms, we don't stop at providing strategies; we roll up our sleeves and get involved in the real work. We partner with our clients, side by side, sharing the load and working towards success together.
SUSTAINABLE BUSINESS GROWTH
We prioritize long-term success over short-term gains, focusing on creating lasting value and sustainable growth.
POWERFUL COMPANY CULTURES
We believe in the power of a strong company culture to drive employee engagement and improve business outcomes.
VERSATILITY & INNOVATION
Our team stays at the cutting edge of industry trends and technological advancements to keep your business ahead of the curve.
EXECUTION OF STRATEGY
We understand the importance of actionable plans and work alongside your team to implement strategies that drive real results.
THE CHALLENGE
The CEO and Vice President of Sales of a small, recognized Retail Fintech provider struggled to access the right client prospects. In the competitive fintech industry, acquiring new clients is challenging due to the influx of new players, making ideal client identification crucial. Fintech companies must showcase their unique value propositions and build trust in an environment with low brand loyalty. Standing out requires innovative business development and customer engagement strategies. Success demands leveraging advanced analytics to target niche demographics, forging strategic partnerships, and maintaining adaptability, creativity, and a deep understanding of influential organizations.
THE SOLUTION
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Collaborative Strategic Alliance: Partnered with Trevor and the Actinium Partners team to design, implement, lead, and transition a strategic alliance channel to the Retail Fintech provider.
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Immediate Impact: The new channel instantly improved the quality of prospects and became the organization's top revenue generator.
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Innovative Solutions: Addressed the challenge of accessing ideal client prospects, establishing trust, and highlighting unique value propositions in a competitive market through advanced analytics and strategic partnerships.
THE STRATEGY
The strategy and design began with identifying service providers who had proximity, trust, influence, and technical capabilities to ideal clients. But there was one more attribute that was carefully researched, connectivity between the two potential partners. Secondly, a creative alliance program was designed to address needs of both the ideal client, but also the potential partners. Providing a partnership approach that was not just monetary in nature, but valuable and different from industry standards. This approach enabled the acquisition of aligned partnerships, even supplanting long-term competitive relationships thought otherwise unbreakable.
THE IMPLEMENTATION
Trevor, the Actinium Partners team, and identified members of the Fintech team acted. We design and crafted the needed program tools, sales assets, and legal documentation to successfully attract top-tier partners. Then in-field acquisition, contracting, and implementation was conducted. Trevor acted as fractional sales leader to drive, coach, and provided closing support to the Fintech team. This approach allowed for skill development, knowledge transfer, and successful alliance acquisitions.
THE OUTCOMES
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Ideal Client Acquisition: The new strategic alliance program generated top-tier software and supplier partnerships that generated “warm”, highly qualified referrals. Sales productivity climbed due to a combination of more profitable clients, less sales associate headcount required, and a dramatic decrease in discounting. Sales resulted in a 114% plan achievement in the first 12 months following implementation.
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Organizational Brand: New alliances had a profound shift on the organizational brand. With references from trusted service providers, proximity to quality prospects, and a value add that aided partners in delivering service to their clients, the Fintech provider experienced a dramatic uplift in brand recognition and new client Net Promoter Score.
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Business Development Culture Shift: By modeling a new approach to strategic alliances and prospect generation the team was able to transition from cold calling and mass emailing to network and partnership cultivation. Sales resulted in a 30% productivity increase and higher talent retention.
THE FUTURE
The partnership between Actinium Partners and the Retail FinTech led to the fundamental growth of sales that is driving results to this day. True differentiation was achieved, and a foundational strategic alliance program was shared. This project demonstrates the importance of proximity to ideal clients and how a well-crafted strategic alliance program can elevate sales and business development capabilities.
FINTECH CASE STUDY
Establishing proximity to ideal prospects through a strategic alliance with Actinium Partners in the competitive fintech industry. Learn the innovative strategies we employed to identify and engage prospects.